When you view a text in Umbrella (such as a job advert you're working on), you'll see words underlined in red, amber, grey or green. This is because Umbrella uses a research-based system to flag particular words as 'bad' or 'good' from a diversity point of view.

A 'good' word is one that will increase the appeal of a text to a broader range of readers. This includes terms like 'honesty', 'communication' and 'trust'. These words have been shown to make your writing more open and welcoming – and thus ensure that your job ad attracts a wider range of candidates.

A 'bad' word, conversely, is one that diminishes the appeal of your writing. 'Bad' words come from a range of influences. They may be perceived as aggressive, to be prejudicial to certain groups of people, or even offensive. Umbrella will flag these as amber (for words that you should probably avoid in most contexts) or red (for words that should not be used at all), and offer suggestions for changes.

Words underlined in grey have been flagged because, although they may not be 'bad' in themselves, they are causing the readability of your text to rise. Often, one of the main reasons that texts are less inclusive of a range of people is because they're too complex and hard to understand. Reducing the average word length and sentence length will improve the readability of your text.

Adding more 'good' words to your text and removing 'bad' words will improve the diversity score of your writing, and also increase its potential reach.